What Is This Guide?
This is HCP's master reference for LinkedIn advertising image and video dimensions. Every size listed here is an active format we use for social campaigns targeting our OTC One-Time Close Construction Loan audience in Colorado. Each format serves a specific purpose — from full-screen mobile takeovers to compact profile ads.
Use this page to understand which image size to reach for when creating new ad creative for any HCP product.
LinkedIn Feed Ad Image Sizes
These are the formats shown directly in the LinkedIn feed:
| Format | Dimensions | Aspect Ratio | Best For |
|---|---|---|---|
| Single Image Post | 1200 × 627 px | 1.91:1 | Standard feed ads, link previews |
| Square Image Post | 1080 × 1080 px | 1:1 | Highest mobile engagement, carousels |
| Multiple Image Post | 1080 × 1080 px each | 1:1 | Before/after, product walkthroughs |
| Link Preview | 1200 × 627 px | 1.91:1 | Blog shares, landing page ads |
Carousel & Sponsored Content
| Format | Dimensions | Notes |
|---|---|---|
| Carousel Ad Card | 1080 × 1080 px | Square only. Min 2, max 10 cards per carousel. |
| Sponsored Video Ad | 1920 × 1080 px | 16:9 standard. 3–30 seconds optimal. |
Dynamic & Programmatic Ads
| Format | Dimensions | Notes |
|---|---|---|
| Follower Ad Logo | 100 × 100 px | Shown with "Follow HCP" CTA |
| Spotlight Ad Logo | 100 × 100 px | Profile-style personalized ad |
| Event Ad Banner | 1200 × 300 px | Wide format for webinars, open houses |
Profile & Company Page Sizes
| Element | Dimensions | Notes |
|---|---|---|
| Profile Picture | 400 × 400 px | Round crop — use centered headshot or logo |
| Background Banner | 1584 × 396 px | Personal profile — wide horizontal |
| Standard Logo | 300 × 300 px | Company page — shown in search results and ads |
| Business Hero Image | 1128 × 376 px | Top of company page — use campaign creative |
| Cover Image | 1128 × 191 px | Narrow accent band on company page |
Video Feed Sizes
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Horizontal Video | 1920 × 1080 px | 16:9 | Desktop-first, standard landscape |
| Square Video | 1080 × 1080 px | 1:1 | Best cross-platform performance |
| Vertical Video | 1080 × 1920 px | 9:16 | Full mobile screen — highest mobile impact |
Blog & Content Image Sizes
| Format | Dimensions | Notes |
|---|---|---|
| Blog Featured Image | 1200 × 644 px | Thumbnail shown when sharing blog links on LinkedIn |
| Single Image Post | 1200 × 627 px | Standard post share from blog content |
HCP OTC Construction Loan — Campaign Image Examples
The following images were AI-generated using Replicate Flux Schnell for the OTC One-Time Close Construction Loan campaign. Each image includes HCP's MLO compliance overlay (NMLS #2587985, NMLS #1660690, Licensed CO, Equal Housing Lender).
What Is a One-Time Close Construction Loan?
A One-Time Close (OTC) construction loan combines your construction financing and permanent mortgage into a single loan with one closing. Instead of two separate loans, two closings, and two sets of fees — you get one loan, one approval, and one closing. This is HCP's flagship product for Colorado home builders.
Key terms verified through HCP's loan products database: Up to 95% LTV, 11-month build period, 90-day rate lock, VA eligible at $0 down.
Campaign Image Sizes Generated
| Size | LinkedIn Use | Website Use | Status |
|---|---|---|---|
| 1080 × 1080 px | Square post, carousel, video feed | Hero stats card (OTC page) | ✅ Generated |
| 1200 × 627 px | Feed ad, link preview, blog featured | Blog header | ⏳ Pending |
| 1200 × 300 px | Event ad banner | Wide banner contexts | ⏳ Pending |
Brand Compliance — Required on Every Image
- HCP wordmark (white on dark, black on light backgrounds)
- Jon Howard — NMLS #2587985
- NEXA Lending LLC — NMLS #1660690
- Licensed in Colorado
- Equal Housing Lender logo
All images must pass the MLO compliance overlay standard before publishing. See the HCP brand standards wiki for overlay specifications.
How We Generate These Images
HCP uses Replicate Flux Schnell for AI image generation with a cinematic construction photography prompt:
Cinematic aerial view of luxury custom home construction site at golden hour, wooden framing of a two-story craftsman-style house, concrete foundation, scaffolding, clear blue Colorado sky, lush green landscape, warm golden sunlight casting long shadows across fresh lumber frames, no people, photorealistic, 8k, shallow depth of field
Images are generated at the exact LinkedIn-spec dimensions, then processed through the HCP compliance overlay script to add all required legal disclosures.